Attention all grocery stores,
c-stores, mass and dollar retail chains
You have an exclusive opportunity to elevate your huge portfolio of own brand (a.k.a. private label) products with Million Dollar Mix.
Logos used for demo purposes only
Million Dollar Mix is a patented program designed to use SKU’s to provide a (legal) lottery-type experience to consumers based on transactions, both in store and online. Over 90% of consumers purchase private label products. Over 65% of adults in the U.S. play lottery.
Million Dollar Mix boosts the everyday shopping experience by bringing the power of lottery to your private label SKU’s. Think about how implementing Million Dollar Mix could increase the volume of your own brands.
The Million Dollar Mix program could lift your entire own brand portfolio! The winning lottery-type combinations are created with some SKU’s consumers are aware of (known) and a few they do not know (unknown).
The best use of the Million Dollar Mix program is by exclusively using your own brand/private label products. That means consumers will know they need to purchase your products (SKU’s) for their chance at the winning combination.
Consumers who loyally purchase your own brand products would purchase a greater diversity of products for the chance to win. Shoppers that do not typically purchase your private label products, or purchase a small amount, will start to add more of your products to their baskets for the chance to win.
Partner with a CPG to increase funding and support for the Million Dollar Mix program, reducing costs and strengthening amplification.
The CPG corporation can supply a brand (or two) as the known SKU’s in the winning assortment, and your own brands can provide the unknown SKU’s.
This will bolster the CPG’s featured SKU’s, and consumers will acquire a greater variety and quantity of your private label products while attempting to purchase the correct combinations to potentially win amazing prizes such as:
$1 million dollars (insured)
$100,000 (insured)
Free Groceries for life (insured)
Trade Gift Cards
Loyalty Points
And many more
Further raise incremental revenue and basket size by running Million Dollar Mix during strategic seasonal periods. These could include celebrations like Thanksgiving, summer BBQs, and football season and the Big Game, or momentous periods such as resolutions for healthy eating, spring cleaning, and back to school. Million Dollar Mix also has trial for new own brand products built into the strategy.
Act Quickly! Reach out today to capitalize on Million Dollar Mix exclusivity so you can lead the industry with this dynamic program.
