Million Dollar Mix provides CPG corporations many options to build your business
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Portfolio
One of the most exciting options is for CPG corporations with 1000 or more SKU’s.
With portfolios of this size or larger, you have the ability to license and implement Million Dollar Mix exclusively using only the SKU’s of your corporation.
Imagine the traffic and incremental volume your corporation can build for retailers. Imagine the trade support you can gain for your portfolio of brands retailers cannot run OOS… they must have product available.
So shoppers can win by purchasing the correct combination of your corporations SKU’s. It is a huge opportunity and one that needs to be acted on quickly to gain exclusivity!
Retail sections
If you are a CPG in the Frozen Food, Dairy case or Produce section Million Dollar Mix can be your ticket to being a category captain.
Your SKU’s can be the known SKU’s. All of the other SKU’s in the winning combinations will be other products in your category and unknown to consumers.
So you can call on respective buyer(s) with the chance to build your brands and their entire business.
Key Merchandising periods
Maybe you are a key big game brand and the winning combinations are based on brands (SKU’s) that are in the universe of brands known in big game parties (beverages, salads, mixers, dressings, condiments, paper goods, and thousands of others.
Maybe you are a Cinco de mayo brand ad want to run a Cinco de Million event leading all the SKU’s that are purchased in support of Cinco de Mayo. Back to School as well.
Trial opportunity
As we indicated, Million Dollar Mix combinations are created with known and unknown SKU’s. Your CPG brand/brands can be a sponsor as a known SKU. That means consumers will know they need to purchase your brands (SKU’s) for their chance at the winning combination. Therefore Trial for new brands, is built into the strategy for Million Dollar Mix.
